What your logo is…and what it is not

Your logo is: the foundation of your visual identity.

Your logo is not: your brand.

Your brand is both a promise and an expectation—a combination of how you communicate your values about your business, product, and/or service and the way your clients, vendors, and employees experience the reality of those values.

Your logo is a design element that helps shape this experience. In many ways, your logo is your greeting card…the sign on your shop door or the most prominent visual feature on your business card. It is a mark that leaves an impression. The question is this: does your logo design make a good impression? More important, does your logo design leave the right impression?

The BrandSprouter team has been helping clients large and small build recognizable brands since 2001. We know what it takes to design a logo that reflects your values and connects with customers. So whether you are working with us on a complete custom brand package or just designing a logo for your business, we understand how important a well-designed logo is to the brand experience, and our designers will work with you to create an identity that inspires confidence in your business.